"Direct line ad" TextualAnalysis

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Establishing  shot close up long shot over the shoulder	These shots were used to zoom in to the main events of the advert showing what happened in the scene with fire burning the house the down. close up to show the characters talking revealing the audience what happened  over the shoulder shots shows when two characters have a conversation with each other
Editing including any SFX	cut  cutting rate  jump cut depth of filled shot	these cuts are used to changed the camera position while the two characters talk and to switch between the background and the scene going to the characters talking to each other
Sound- diegetic, non-diegetic, narration etc.	voiceover music	at the end of the advert there's a 10 seconds music and in between that music the character talks and says about how their insurance is the best and they should choose it
Mise-en-scene: location, costume, props, lighting	different clothes  black light key light old man dressed with a suit	different clothes suggests how the different job in the advert such as:firemen,old man dressed up with the suit suggest he is very famous and an important person black light shows at the start of the advert showing the scene is dark and something is wrong but suddenly the key light pops in showing how the scene is changing and something positive is coming