Newspaper and online comparison days

Spec says - Study the Mail Online and The Guardian websites. Study other broadsheets/tabloids and their websites. Key pages from each newspaper’s website, including the homepage and at least two other pages which help illustrate the scope, scale and content and appeal of each website. Social and participatory media - Twitter, Facebook and Instagram feeds linked to from the main Mail Online and The Guardian websites. A consideration of how active each newspaper’s social and participatory media feeds are, including which articles are featured and which generate the most audience participation. NB: All set products selected for study in this section must be from the September onwards

 

What to look for	Voiceover notes
What are the advantages of online newspaper sites? After you’ve filmed the newspaper add the following examples to your screencast recording. •      They are immediate and up to date. When something happens, users can access the news and get regular updates •      They offer more immediate interactive opportunities, for example there is access to audio-visual clips and opportunities to blog or email opinions (PARTICIPATORY MEDIA) The Daily Mail which has a high percentage of female readers, has had particular success with its online version of Femail with its diet of fashion and gossip. •      Apps for several newspapers are available for mobile phones and tablets •      There is an archive facility so that users can access back issues or features
MEDIA LANGUAGE AND REPRESENTATION
Pick at least two top articles from the Mail and the Guardian Then look at their online presence.   ONLINE Look at each chosen website article and the associated social and participatory media feeds should link to the themes or issues represented in the front covers chosen. How does media language and representation in those feeds position the audience and engage participation?	You may have to access the FB and Instagram feeds on your phone. ·         The newspapers are not that long and detailed; on Instagram there are pictures and there are few descriptions about what the picture is about, because Instagram does not allow you to put a long video so they reduce the news and put a picture to go with it ·         Whereas on snapchat the news are treated like a presentation there’s a preview and if u slide up it reveals the whole story, if you right or left threes more news.
Find the social media related to the articles. (For example, if a Guardian front cover lead article is a ‘Brexit’ related story then learners should study the associated Guardian Online article and Twitter, Facebook and Instagram feeds for this story). SOCIAL AND PARTICIPATORY MEDIA What are the associated Twitter, Facebook and Instagram feeds for the online articles from the Mail Online website and The Guardian websites? How is media language and representation in those feeds positioning the audience and engaging in participation.
MEDIA INDUSTRIES AND MEDIA AUDIENCES
How can audiences be reached through different media technologies and platforms?	I think audiences nowadays are mostly reached by social media; Facebook, Instagram, Snapchat and mostly Twitter. People create accounts and pages where they post news and people add or follow them on social media, when they see the posts and news they share it which means other people will see it and they share it too and so other people do and the news get thousands or even millions of views and it goes across the world letting other social media users know.
What is the content and appeal of each of the set products and how is this used to target, reach and address different audiences?	Different products are for different target audiences, this means not every product is advertised in TVs, because nowadays teenagers are not used to watching TV programmes or other channels but they mostly use social media. This means that these types of target audience can be reached by social media; Shopable tags, this is when a celebrity or a model wears clothes and tags the brand name or where they got it from and the users can click that, and it will directly take them to the website. Another way is pop up ads, when we stream music or watch football matches, adverts about clothes, phones, headphones and many others adverts pop up.
What do you think the effects are of newspapers becoming more digital and less print? In your opinion how do they differ when it comes to telling us the news?	In my opinion think there is more people who read the news online than people who buys and reads print newspapers. This is because online news is much easier to write, put pictures, they don’t have to waste ink and paper to print them out but most importantly they can be updated anytime and anywhere. In my opinion, I have not read a full printed newspaper but just have skipped pages and looked at images and I am not really sure if they differ when it comes to telling us the news.