Sunday, 18 February 2018

Written Case study - Black Panther


Black Panther is an American superhero movie which was directed by Ryan Coogler; he was confirmed as the director in January 2016, he wanted to make this movie because he is really passionate about Black Panther. Coogler says that is going to be really challenging and he is trying to make this movie as personal as possible, he is obsessed with the character and the story because he grew up reading comic magazines such as Wolverine and the X-men. 

The American superhero film is based on the Marvel Comics it is Produced by Marvel Studios and distributed by Walt Disney Pictures. Marvel Studios itself is dedicated to producing films based on Marvel Comics characters, the studio has been involved in three Marvel- character film franchises to have exceeded $1 billion in North America revenue. However, since 2012, Marvel Studios’ films are distributed theatrically by Walt Disney Studios Motion Pictures, having previously been distributed by Paramount Pictures from 2008 to 2011. Marvel Studios has released 18 films since 2008 from Iron Man to Black Panther. All of these films share the continuity with each other, along with the One-Shots produced by the studio. 

The budget of the film's production is around $200 000 000; the film is a Marvel produced which means there are lots of edits, special effects and most of the scenes are made from the computer which means it will cost a lot of money. The creativity of the process on how the characters will look like happens in the visual-development department. The film was mostly made of all new actors and actresses which means they won't get paid much. A lot of money is spent on most of the Marvel movies because of the effects they put, animation, settings; most of the work or the atmosphere of the films are created from the computer because most of the things we see such as spaceships and creatures, we cannot see them in real life and they do not exist.

There are many ways this film was advertised such as TV, constantly on all social media platforms, posters on buses, train stations and in cinemas. They said that reaching children was toy-selling ad campaign Hasbro, selling vibranium claws and a mask. “We are going after a younger customer, and just from a demographic standpoint, the younger you go, the more culturally diverse the population gets,” Cooper Ericksen, Lexus’s vice president of marketing, said at the North American International Auto Show in Detroit. “The task is to hit our sales plan really comes from bringing a lot of new customers into the brand.” In a nutshell, Marvel is using activism and “charity” to drive up the film ticket sales. Numerous licensed products are being sold such as clothing merchandise, toys, such as Lego toys and action figures, and even jewelry.


A car company such as Lexus has teamed up with Marvel Studios to create, Black Panther-inspired vehicles and a new graphic novel titled, “Black Panther: Soul of a Machine”. The two vehicle created were exclusively designed around Marvel Studios’ Black Panther film- the 2018 LC Inspiration Series production car. The car was a limited edition as well as a 2018 model edition which makes it very valuable and demanding.



The film can become very successful because of their conglomerate and because of Disney; Disney bought Marvel Entertainment in 2009 for $4 billion, Marvel would make movies and Disney would distribute them to the rest of the world. There are also a few collaborations sometimes when in 2015 Disney and Sony Pictures collaborated in the film Spiderman: Homecoming, it was released in July 2017. Former Sony executive Amy Pascal will co-produce the films with Kevin Feige. The film rights to Spider-Man will still remain with Sony. Marvel Studios will also explore opportunities to integrate other characters MCU into future Spider-Man films. Essentially, I think that such partnership is beneficial to all since the film can be distributed easily and advertised better.


1 comment:

  1. Excellent, detailed research here Simone. Well done A

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