Key term	Definition	Related to Snow White/ Black Panther
Brand Partnerships	When two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance: “	Lexus and BP
Synergy	A number of companies working together for the common good.	Licensed products from Snow White
Viral Marketing	A method of marketing where consumers are encouraged to share information about a company's products or services throughout the internet.	Products such as Black Panther products; video games, clothes etc. Whereas for Snow white; toys, clothes etc. they can be shared or advertised on the internet in order to be seen by millions of online users where they can share it and go viral.
Licensed Products	Involves obtaining permission from a company to make and sell one or more of its products.	In order for manufactures the products which are related to Black Panther and/or Snow White; clothing, toys, video games etc. they have to ask permission to the company and share the income with the company.
Big 6	Warner Bros, 20th Century Fox, Paramount Pictures, Universal Pictures, Sony Pictures Entertainment and Walt Disney Studios.	Related both to Snow White and Black Panther  since Snow White is produced by Disney and marvel is a part of the large Disney conglomerate.
Diversification	The process of a company enlarging or varying its range of products.
Conglomerate	Big companies owns small different companies.	Marvel Studios is the company which produced Black Panther is part of the Disney conglomerate.
TV Advertising	A product which is shown in TV's by organisation who are paid to spread out the product to the public.	Part of Black Panther's marketing techniques was TV advertising.
Online viewing	The act of streaming something online.	Snow White can be watched online whereas Black Panther cannot be watched online.
Social Media	Facebook, Instagram, Snapchat, Twitter and varieties of other applications where you can create share content.	All social media platforms advertised Black Panther and showed teasers from the movie; action bits or other interesting parts.
Casting/Stardom	The actors who play in the film.	Related to BP, because contrary to SW the film consisted of live actors.
Production Budget	the amount of money it took for producing the product.	The budget for Snow White was 1.4 million US Dollars.
Marketing Budget	The amount of money it took for advertising the product.
Box Office	A place at a theatre, cinema, etc. where tickets are bought or reserved. (overall money made)	Black Panther has made around $900 million.
Oligopoly	A state of limited competition, in which a market is shared by a small number of producers or sellers.	Black Panther and Snow White are part of an oligopoly.
Package Production	Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.