Task 4- Campaigning adverts and audience readings

 “This is Abuse- would you stop yourself?” advert

 
I think this advert is targeting on young teenagers; this is because they are the ones who are often in relationship and they struggle at that age. This advert is to tell them how sometimes boys can get abusive towards girls and how they can force them to do things that they don't want to,by violence and being aggressive.In my opinion this advert was made by people who knows victims of this abuse. The persuasive method being used here is Pathos; this is to do with the audience's emotions, in other words the audience will be emotional after seeing this and it is a way of convincing the audience of an argument by creating an emotional response.


"Be Food Smart-Change4Life"

I think the government can help to cultivate a change in lifestyle and eating habits because this advert was for Parents and families, if they see the statistics of how much sugar they are feeding their kids every morning fro breakfast they will change their ways. This advert is also in hospitals and on walls as a poster which means anyone will see and will take action upon it. There is an app revealed at the end of the advert which shows how you can check how much sugar a products and it can help you to eat healthily. I think the persuasive method used here is Ethos; even tho the narrator is the kid, the uses of statistics and other variety of scientific terms emphases on how sugar can really damage people and be unhealthy. The use of a kid's voice to narrate the possible consequences creates an emotional response for the audience because they might think what would happen to their children if they had cancer, heart disease or cancer. From what I have found out from the website, the company does mini surveys which asks people how much they exercise and how what they eat. In addition to that the website also tells people what they should eat and how they can cook the food.


"The Starbucks #WhiteCupContest"

I think user generated advertising is very powerful because; in 2014 Starbucks launched an event which was for customers who could decorate their Starbucks cup, they can afterwards share it and there was a competition which the winning entry would be the template for a limited time drink. The source says that over 4000 people had submitted their entries, this shows that by doing this people will spread the news by telling each other and it will go viral which means more and more people will get to know about this and Starbucks will gain more customers.

Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	the target audience act as a virus spreading the advert to other target audiences	hard for the advertisers to be fixed with one target audience
Native advertising	these type of adverts can catch the target audience quickly and in disguise without them knowing that it is an advert	target audience can get tired of these adverts indisguise and will do anything to rid of them	internet explorer advert  direct line advert
Targeted advertising	easier for the advertisers to see what the target audience might need	audiences might not like facebook checking their history or going through their stuff	eBay - looking at users history of what they bought then advertising them similar products
Shoppables and Influencers	easy and quick to access the product,without opening another browser or separate tab		instagram - celebrities tagging the products name which the target audience can directly go to

 mainstreamer 

Succeeders

Resigned 

Explorers 

Strugglers

Reformers

Essay

Compare how media language is used in the constructions of gender in two print advertisements for fragrances. (500-800 words)

In this essay I am going to talk about how media language is used in the constructions of gender, in two print advertisement for fragrances that I have chosen, which are: Dunhill and Gold Rush. Both of these adverts includes gender stereotyping and archetypes. This is because Dunhill is a perfume for men and then it has a woman behind smelling the man because of its perfume; the perfume also says “the new fragrance for gentlemen.” this clearly stereotypes that the perfume is only made and used for men. On the other hand the Gold Rush perfume is for girls and only girls can use it as it clearly shows the advert that there is a man behind the woman enjoying her smell which shows that this perfume has a power of attracting men.

Dunhill

  

This advert clearly shows that this perfume is for men as it says at the bottom: “the new fragrance for gentlemen.” The woman’s emotion show how the perfume makes the man attractive as we as the colour; dark and pure black showing masculinity.

Mise en scene; they are both wearing casual business clothing, they are both wearing a black, dark colour. The setting is quite blurry, as you can see the clock tower behind, an unknown car behind the woman.

I think this advert is showing binary oppositions because of the girl’s pose; really shows how she’s into the man because of her facial expression and body language, this is all to show that if the men buy this product they will attract women. There are lots of camera shots being used here; establishing shot which shows the setting and the background, such as the London clock tower, the car and the two actors. Also a close up is being used here to take up the whole frame and zooming on more into the two characters giving it a focus point.inadditon to that also a two shot is being used to show both of the characters and really highlighting the. I also have noticed the brand name is quite small and the bottle is quite eye catching and big.

Gold Rush

 

This advert is clearly stereotyping that the perfume is only for girls.

There are a couple of camera shots being used here; close up which shows the characters as well as the perfume bottle. They are both wearing casual business smart clothing, but one thing I have noticed is that the woman’s dress is exactly the same as the perfume bottle, this foreshadows that this advert also stereotyping gender that, only women can buy this product. The woman is being objectified as the perfume bottle; the perfume bottle has feminine shape as well as the colour, at the bottom of the perfume we can see that it says: “the new women’s fragrance.” The man’s expression doesn’t tell us much about but it gives us an idea that the perfume is making the woman wanted by the man.this advert is very similar to the previous one because they both stereotypes in gender and patriarchy.

Overall I think that gender stereotyping in adverts will not stop, I also think that by dividing gender and telling the audience which product is for which gender makes their adverts stand out, because they show people thru ways of advertising such as: emotions and reward. I say this because they sow people that if they buy these perfumes they will be more attractive to the opposite gender. On the other hand I also have noticed that the perfumes are from different counties as well; one being from London and the other from Paris.