Task 4- Campaigning adverts and audience readings

 “This is Abuse- would you stop yourself?” advert

 
I think this advert is targeting on young teenagers; this is because they are the ones who are often in relationship and they struggle at that age. This advert is to tell them how sometimes boys can get abusive towards girls and how they can force them to do things that they don't want to,by violence and being aggressive.In my opinion this advert was made by people who knows victims of this abuse. The persuasive method being used here is Pathos; this is to do with the audience's emotions, in other words the audience will be emotional after seeing this and it is a way of convincing the audience of an argument by creating an emotional response.


"Be Food Smart-Change4Life"

I think the government can help to cultivate a change in lifestyle and eating habits because this advert was for Parents and families, if they see the statistics of how much sugar they are feeding their kids every morning fro breakfast they will change their ways. This advert is also in hospitals and on walls as a poster which means anyone will see and will take action upon it. There is an app revealed at the end of the advert which shows how you can check how much sugar a products and it can help you to eat healthily. I think the persuasive method used here is Ethos; even tho the narrator is the kid, the uses of statistics and other variety of scientific terms emphases on how sugar can really damage people and be unhealthy. The use of a kid's voice to narrate the possible consequences creates an emotional response for the audience because they might think what would happen to their children if they had cancer, heart disease or cancer. From what I have found out from the website, the company does mini surveys which asks people how much they exercise and how what they eat. In addition to that the website also tells people what they should eat and how they can cook the food.


"The Starbucks #WhiteCupContest"

I think user generated advertising is very powerful because; in 2014 Starbucks launched an event which was for customers who could decorate their Starbucks cup, they can afterwards share it and there was a competition which the winning entry would be the template for a limited time drink. The source says that over 4000 people had submitted their entries, this shows that by doing this people will spread the news by telling each other and it will go viral which means more and more people will get to know about this and Starbucks will gain more customers.