Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	the target audience act as a virus spreading the advert to other target audiences	hard for the advertisers to be fixed with one target audience
Native advertising	these type of adverts can catch the target audience quickly and in disguise without them knowing that it is an advert	target audience can get tired of these adverts indisguise and will do anything to rid of them	internet explorer advert  direct line advert
Targeted advertising	easier for the advertisers to see what the target audience might need	audiences might not like facebook checking their history or going through their stuff	eBay - looking at users history of what they bought then advertising them similar products
Shoppables and Influencers	easy and quick to access the product,without opening another browser or separate tab		instagram - celebrities tagging the products name which the target audience can directly go to