EXAM REVISION

For your timed assessment on Wednesday you need to know about:

• The methods of production, distribution and exhibition
• The ownership of the film industry 
• The role of new technology in the industry 
• The role of regulation in the film industry

1 question about Game (Minecraft case study) 

1 question about the Film industry


Vertical Integration - Production: Where the movie is created, shot and edited.
                                - Distribution: When the films r distributed to different cinemas.
                                - Consumption: At the cinema where people go and watch it


The Big 5 studios - these studios, known as The Big 5, were all vertically integrated.

They owned :

• Production (equipment and talent under contract)
• Distribution (marketing the films)
• Exhibition (the cinemas)

Hollywood now

• The Big 6 (for now) - 20th Century Fox, Warner Bros, Walt Disney, Paramount, Universal and Sony Pictures.
• All part of conglomerates.
• Total value of the Big 6 - $430 billion 

Package production - In contemporary Hollywood, individual independent production companies put together a production - the studios will then ‘buy into’ the film, offering money in exchange for distribution rights and possibly leasing out facilities (the studio in which to film)

Production Companies - Legendary Pictures
- Blum House Productions

Distribution - Distributors will acquire a film for a fee and gain the rights to sell it (normally on all platforms). A % of box office will go back to producers (after they get back all the money they spend)

They will pay for the marketing of the film.This marketing budget can vary massively. The last Transformers film cost $210m to make and $200m to market.

Key term	Definition	Related to Snow White/ Black Panther
Brand Partnerships	When two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance: “	Lexus and BP
Synergy	A number of companies working together for the common good.	Licensed products from Snow White
Viral Marketing	A method of marketing where consumers are encouraged to share information about a company's products or services throughout the internet.	Products such as Black Panther products; video games, clothes etc. Whereas for Snow white; toys, clothes etc. they can be shared or advertised on the internet in order to be seen by millions of online users where they can share it and go viral.
Licensed Products	Involves obtaining permission from a company to make and sell one or more of its products.	In order for manufactures the products which are related to Black Panther and/or Snow White; clothing, toys, video games etc. they have to ask permission to the company and share the income with the company.
Big 6	Warner Bros, 20th Century Fox, Paramount Pictures, Universal Pictures, Sony Pictures Entertainment and Walt Disney Studios.	Related both to Snow White and Black Panther  since Snow White is produced by Disney and marvel is a part of the large Disney conglomerate.
Diversification	The process of a company enlarging or varying its range of products.
Conglomerate	Big companies owns small different companies.	Marvel Studios is the company which produced Black Panther is part of the Disney conglomerate.
TV Advertising	A product which is shown in TV's by organisation who are paid to spread out the product to the public.	Part of Black Panther's marketing techniques was TV advertising.
Online viewing	The act of streaming something online.	Snow White can be watched online whereas Black Panther cannot be watched online.
Social Media	Facebook, Instagram, Snapchat, Twitter and varieties of other applications where you can create share content.	All social media platforms advertised Black Panther and showed teasers from the movie; action bits or other interesting parts.
Casting/Stardom	The actors who play in the film.	Related to BP, because contrary to SW the film consisted of live actors.
Production Budget	the amount of money it took for producing the product.	The budget for Snow White was 1.4 million US Dollars.
Marketing Budget	The amount of money it took for advertising the product.
Box Office	A place at a theatre, cinema, etc. where tickets are bought or reserved. (overall money made)	Black Panther has made around $900 million.
Oligopoly	A state of limited competition, in which a market is shared by a small number of producers or sellers.	Black Panther and Snow White are part of an oligopoly.
Package Production	Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

exam type questions

THE FILM INDUSTRY


You will be examined on your knowledge and understanding of the film industry including:

1. The methods of production, distribution and exhibition
2. The ownership of the film industry
3. The role of new technology in the film industry
4. The role of regulation in the film industry

EXAM TYPE QUESTION


Explain the differences in production, distribution and exhibition between Snow white and Black panther (15 marks) (25 mins)




EXAM STRUCTURE

1. introduction - define key terms, explain case studies - indicate key differences (3 mins) (1/4 page?)
2. Main body 1 - snow white background in production, distribution and exhibition (7 mins) (3/4 page?)
3. Main body 2 - Black Panther detailed examples (10 mins - in comparison) (1 page?)
4. Conclusion - Bring together and answer question ( what main differences, any similarities?) future question? (5 mins) (1/2 page?)

INTRO

1. Explain the differences in production, distribution and exhibition between snow white and black panther

          Key words to define:

• Explain case studies ( 1 sentence )
• outline key differences ( 1 sentence)

         3 mins




MAIN BODY 1


         Snow white


.
         How was it produced ?


         How was it distributed ?


         How was it exhibited ?


          7 mins




MAIN BODY 2


          Black Panther


 
          How was it produced differently ?
      
          How was is distributed differently ?


          How was is exhibited differently ?

          10 mins




CONCLUSION


          What are the main differences ?
  
          What are the main similarities ?


          What does the future of the film industry hold ?


           5 mins

Written Case study - Black Panther

Black Panther is an American superhero movie which was directed by Ryan Coogler; he was confirmed as the director in January 2016, he wanted to make this movie because he is really passionate about Black Panther. Coogler says that is going to be really challenging and he is trying to make this movie as personal as possible, he is obsessed with the character and the story because he grew up reading comic magazines such as Wolverine and the X-men. 

The American superhero film is based on the Marvel Comics it is Produced by Marvel Studios and distributed by Walt Disney Pictures. Marvel Studios itself is dedicated to producing films based on Marvel Comics characters, the studio has been involved in three Marvel- character film franchises to have exceeded $1 billion in North America revenue. However, since 2012, Marvel Studios’ films are distributed theatrically by Walt Disney Studios Motion Pictures, having previously been distributed by Paramount Pictures from 2008 to 2011. Marvel Studios has released 18 films since 2008 from Iron Man to Black Panther. All of these films share the continuity with each other, along with the One-Shots produced by the studio. 

The budget of the film's production is around $200 000 000; the film is a Marvel produced which means there are lots of edits, special effects and most of the scenes are made from the computer which means it will cost a lot of money. The creativity of the process on how the characters will look like happens in the visual-development department. The film was mostly made of all new actors and actresses which means they won't get paid much. A lot of money is spent on most of the Marvel movies because of the effects they put, animation, settings; most of the work or the atmosphere of the films are created from the computer because most of the things we see such as spaceships and creatures, we cannot see them in real life and they do not exist.

There are many ways this film was advertised such as TV, constantly on all social media platforms, posters on buses, train stations and in cinemas. They said that reaching children was toy-selling ad campaign Hasbro, selling vibranium claws and a mask. “We are going after a younger customer, and just from a demographic standpoint, the younger you go, the more culturally diverse the population gets,” Cooper Ericksen, Lexus’s vice president of marketing, said at the North American International Auto Show in Detroit. “The task is to hit our sales plan really comes from bringing a lot of new customers into the brand.” In a nutshell, Marvel is using activism and “charity” to drive up the film ticket sales. Numerous licensed products are being sold such as clothing merchandise, toys, such as Lego toys and action figures, and even jewelry.


A car company such as Lexus has teamed up with Marvel Studios to create, Black Panther-inspired vehicles and a new graphic novel titled, “Black Panther: Soul of a Machine”. The two vehicle created were exclusively designed around Marvel Studios’ Black Panther film- the 2018 LC Inspiration Series production car. The car was a limited edition as well as a 2018 model edition which makes it very valuable and demanding.



The film can become very successful because of their conglomerate and because of Disney; Disney bought Marvel Entertainment in 2009 for $4 billion, Marvel would make movies and Disney would distribute them to the rest of the world. There are also a few collaborations sometimes when in 2015 Disney and Sony Pictures collaborated in the film Spiderman: Homecoming, it was released in July 2017. Former Sony executive Amy Pascal will co-produce the films with Kevin Feige. The film rights to Spider-Man will still remain with Sony. Marvel Studios will also explore opportunities to integrate other characters MCU into future Spider-Man films. Essentially, I think that such partnership is beneficial to all since the film can be distributed easily and advertised better.

Cross platform gaming reading

Black Panther is an American superhero movie which was directed by Ryan Coogler; he was confirmed as the director in January 2016, he wanted to make this movie because he is really passionate about Black Panther. Coogler says that is going to be really challenging and he is trying to make this movie as personal as possible, he is obsessed with the character and the story because he grew up reading comic magazines such as Wolverine and the X-men. 

The American superhero film is based on the Marvel Comics it is Produced by Marvel Studios and distributed by Walt Disney Pictures. Marvel Studios itself is dedicated to producing films based on Marvel Comics characters, the studio has been involved in three Marvel- character film franchises to have exceeded $1 billion in North America revenue. However, since 2012, Marvel Studios’ films are distributed theatrically by Walt Disney Studios Motion Pictures, having previously been distributed by Paramount Pictures from 2008 to 2011. Marvel Studios has released 18 films since 2008 from Iron Man to Black Panther. All of these films share the continuity with each other, along with the One-Shots produced by the studio. 

The budget of the film's production is around $200 000 000; the film is a Marvel produced which means there are lots of edits, special effects and most of the scenes are made from the computer which means it will cost a lot of money. The creativity of the process on how the characters will look like happens in the visual-development department. The film was mostly made of all new actors and actresses which means they won't get paid much. A lot of money is spent on most of the Marvel movies because of the effects they put, animation, settings; most of the work or the atmosphere of the films are created from the computer because most of the things we see such as spaceships and creatures, we cannot see them in real life and they do not exist.

There are many ways this film was advertised such as TV, constantly on all social media platforms, posters on buses, train stations and in cinemas. They said that reaching children was toy-selling ad campaign Hasbro, selling vibranium claws and a mask. “We are going after a younger customer, and just from a demographic standpoint, the younger you go, the more culturally diverse the population gets,” Cooper Ericksen, Lexus’s vice president of marketing, said at the North American International Auto Show in Detroit. “The task is to hit our sales plan really comes from bringing a lot of new customers into the brand.” In a nutshell, Marvel is using activism and “charity” to drive up the film ticket sales. Numerous licensed products are being sold such as clothing merchandise, toys, such as Lego toys and action figures, and even jewelry.


A car company such as Lexus has teamed up with Marvel Studios to create, Black Panther-inspired vehicles and a new graphic novel titled, “Black Panther: Soul of a Machine”. The two vehicle created were exclusively designed around Marvel Studios’ Black Panther film- the 2018 LC Inspiration Series production car. The car was a limited edition as well as a 2018 model edition which makes it very valuable and demanding.



The film can become very successful because of their conglomerate and because of Disney; Disney bought Marvel Entertainment in 2009 for $4 billion, Marvel would make movies and Disney would distribute them to the rest of the world. There are also a few collaborations sometimes when in 2015 Disney and Sony Pictures collaborated in the film Spiderman: Homecoming, it was released in July 2017. Former Sony executive Amy Pascal will co-produce the films with Kevin Feige. The film rights to Spider-Man will still remain with Sony. Marvel Studios will also explore opportunities to integrate other characters MCU into future Spider-Man films. Essentially, I think that such partnership is beneficial to all since the film can be distributed easily and advertised better.

Either pitch for Guardian (see previous slide) or

“Is using Snapchat/Instagram a good use of my cognitive surplus?”

300 - 400 words

i think using Snapchat or Instagram is a good use of my cognitive surplus because i get to discover most of the news and articles online. Most of the people use Instagram or Snapchat to post stuff such as: places, food, clothes, cars, news and many other things they get on with life. Some people can get motivated or interested in what those people post for example: if someone is on holiday or travels the world for food, eats the most delicious food around the world and posts about them on social media, someone else can get influenced and can learn about the different types of food from around the world or, they can start travelling the world to try food from other countries.

20th Century Fox

• When was 20th Century Fox established? 

            31 May 1935

• Who were the early studios heads?

           The studio was owned by News Corporation from 1984 to 2013.

• Did they have any famous stars 'under contract' ?