Newspaper plan

Social class analysis: Shannon Matthews v Mandeline McCann

News coverage of social class: Mandeleine McCann and Shannon Matthews 

The mother of the missing girl called McCann is so scared and horrified about her daughter being kidnapped that she can't stay away from her twin daughters. The mother says: "Sean and Amelie sleep with us now, we have become totally protective parents." This really shows how the mother is terrified about the daughter going missing. Whereas when Shannon Matthews got kidnapped her mother was calm and relaxed because she knew where her daughter was and that the story of her daughter going missing was a lie.

I think the mise en scene for the Madeleine McCann is decent because it is in black and white which shows that she's gone, the mood changes, we can also see how happy she looks in the picture holding her mum's hand standing on a slide. On the other hand the picture used for Shannon Matthew and her mum are a not adeguate as they look; Shannon's mum's face does not look innocent, it looks more like she is smiling and she knows what is going on, whereas Shannon's face just looks normal.

Stuart hall notes that representation is contested in particular the representation of those with less power in society. Hall also thinks that people are arranged in order of rank I think that is true because when Madeleine got missing she had a lot of attention and a lot of help for example: a private conversation with the prime minister; suggest they have access to power and are treated like upper middle class. Child psychologist flew out to see the parents and talk to them which connotes wealth.
"threatened legal action against police" suggests wealth and power. The mother is empathetic, growing and responsible, this connotes upper/middle class loving environment.

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NEWS VALUES ESSAY

http://www.dailymail.co.uk/news/article-5081989/Prisoner-charged-murdering-jailed-baby-killer.html

Which news values apply in the story? Give a range of examples and make specific reference to theory including Galtung and Ruge and narrative ( Levi-Strauss). Consider the role of ideology. 

In this essay i am going to talk about how different types of news values are used in a newspaper article. The news values that I am going to define are: threshold, proximity, negativity and composition. The news article that I am going to use is from the Daily Mail website; where a prisoner is charged with murder after baby killer who punched and shook his two day old baby daughter to death is found dead in his cell.

The first value that was applied is Threshold; this value is applied because of the way the front page of the online newspaper was put on, they have clearly stated how old the man and the baby is as well putting the man's picture. This is eye catching because it will persuade the readers to read on the news and find out what happened to the baby, because they wrote "A prisoner is charged with murder after baby killer who punched and shook his two day old baby daughter to death is found dead in his cell."
this is the headline which briefly says the story in one sentence. the newspaper writer than writes the whole story with full details at the bottom of the page explaining how it occurred. 

Secondly the other value used is Proximity which is to do how close the story is to home, this means that the story on the news is given more importance because of it being "more close to home" in other words because the story is in the UK is being noticed more whereas the stories in Burma where kids are being shot to death and raped in front of their parents is not important because it is outside the UK.

The third news value I have identified in the newspaper article is Negativity, being negative about stories and incidents and other various things in the news is very common. Bold headings giving a brief understanding of the story is very common in newspapers. This story is quite long and it has a lot of processes on how the murder occurred and while reading the story you can tell the way this story has been written is very sad and negative because there isn't anywhere on the story with anything happy that happened.

Finally the last value used is Composition, newspapers need to balanced which mean they need to have a bit of everything such as: government and politics, murders and local area news, celebrities, sports and many others. In this case the newspaper writer decided to put in the murder story as the front cover to make it dramatic and eye catching which means people will buy the newspaper and read on to find out what has happened and they want to find out the whole story.

Write a blog post about how and why you consume news.

Cover:

Pattern of consumption - do you (or anyone you know) buy newspapers? What news sites do you go to? Why these? What about ‘non-news’ sites?

Does the ‘objectivity’ of news matter to you?

Is news worth paying for?

I personally consume news on my phone; by downloading the news apps such as The daily mail and The Sun. Other ways that Iconsume news are by social media such as: snapchat and Instagram,these two social mediaplatforms really gives me a lot of news around the world such as: sports, celebrity news, new music, news from Europesuch as new cars or any attacks or incidents near my local area etc. I personallyhate newspapers so I don'tbuy them because Ireally hate holding a massive paper in front of my face and read it; it is annoying turning pages and it is not my kind of way of reading or discovering news. As Isaid before Idownload few news apps on my phone which updates me everyday about what is going on around the world as well as the uses of social media. I do not go to any non news site because I directly get news updates from either social media or my news apps.

I think objectivity matters to me because even tho the journalists might not like what they are posting, the readers or viewers might do, because of the different types of news comes with different types of audience. I thinks news is not worth paying because news is something that is distributed everywherein the world, we don't pay the news that is given in our tv channels so why should we pay for the news on paper? I have never brought newspapers in my life and I have probablyread them once or twice.

Task 4- Campaigning adverts and audience readings

 “This is Abuse- would you stop yourself?” advert

 
I think this advert is targeting on young teenagers; this is because they are the ones who are often in relationship and they struggle at that age. This advert is to tell them how sometimes boys can get abusive towards girls and how they can force them to do things that they don't want to,by violence and being aggressive.In my opinion this advert was made by people who knows victims of this abuse. The persuasive method being used here is Pathos; this is to do with the audience's emotions, in other words the audience will be emotional after seeing this and it is a way of convincing the audience of an argument by creating an emotional response.


"Be Food Smart-Change4Life"

I think the government can help to cultivate a change in lifestyle and eating habits because this advert was for Parents and families, if they see the statistics of how much sugar they are feeding their kids every morning fro breakfast they will change their ways. This advert is also in hospitals and on walls as a poster which means anyone will see and will take action upon it. There is an app revealed at the end of the advert which shows how you can check how much sugar a products and it can help you to eat healthily. I think the persuasive method used here is Ethos; even tho the narrator is the kid, the uses of statistics and other variety of scientific terms emphases on how sugar can really damage people and be unhealthy. The use of a kid's voice to narrate the possible consequences creates an emotional response for the audience because they might think what would happen to their children if they had cancer, heart disease or cancer. From what I have found out from the website, the company does mini surveys which asks people how much they exercise and how what they eat. In addition to that the website also tells people what they should eat and how they can cook the food.


"The Starbucks #WhiteCupContest"

I think user generated advertising is very powerful because; in 2014 Starbucks launched an event which was for customers who could decorate their Starbucks cup, they can afterwards share it and there was a competition which the winning entry would be the template for a limited time drink. The source says that over 4000 people had submitted their entries, this shows that by doing this people will spread the news by telling each other and it will go viral which means more and more people will get to know about this and Starbucks will gain more customers.

Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	the target audience act as a virus spreading the advert to other target audiences	hard for the advertisers to be fixed with one target audience
Native advertising	these type of adverts can catch the target audience quickly and in disguise without them knowing that it is an advert	target audience can get tired of these adverts indisguise and will do anything to rid of them	internet explorer advert  direct line advert
Targeted advertising	easier for the advertisers to see what the target audience might need	audiences might not like facebook checking their history or going through their stuff	eBay - looking at users history of what they bought then advertising them similar products
Shoppables and Influencers	easy and quick to access the product,without opening another browser or separate tab		instagram - celebrities tagging the products name which the target audience can directly go to

 mainstreamer 

Succeeders

Resigned 

Explorers 

Strugglers

Reformers

Essay

Compare how media language is used in the constructions of gender in two print advertisements for fragrances. (500-800 words)

In this essay I am going to talk about how media language is used in the constructions of gender, in two print advertisement for fragrances that I have chosen, which are: Dunhill and Gold Rush. Both of these adverts includes gender stereotyping and archetypes. This is because Dunhill is a perfume for men and then it has a woman behind smelling the man because of its perfume; the perfume also says “the new fragrance for gentlemen.” this clearly stereotypes that the perfume is only made and used for men. On the other hand the Gold Rush perfume is for girls and only girls can use it as it clearly shows the advert that there is a man behind the woman enjoying her smell which shows that this perfume has a power of attracting men.

Dunhill

  

This advert clearly shows that this perfume is for men as it says at the bottom: “the new fragrance for gentlemen.” The woman’s emotion show how the perfume makes the man attractive as we as the colour; dark and pure black showing masculinity.

Mise en scene; they are both wearing casual business clothing, they are both wearing a black, dark colour. The setting is quite blurry, as you can see the clock tower behind, an unknown car behind the woman.

I think this advert is showing binary oppositions because of the girl’s pose; really shows how she’s into the man because of her facial expression and body language, this is all to show that if the men buy this product they will attract women. There are lots of camera shots being used here; establishing shot which shows the setting and the background, such as the London clock tower, the car and the two actors. Also a close up is being used here to take up the whole frame and zooming on more into the two characters giving it a focus point.inadditon to that also a two shot is being used to show both of the characters and really highlighting the. I also have noticed the brand name is quite small and the bottle is quite eye catching and big.

Gold Rush

 

This advert is clearly stereotyping that the perfume is only for girls.

There are a couple of camera shots being used here; close up which shows the characters as well as the perfume bottle. They are both wearing casual business smart clothing, but one thing I have noticed is that the woman’s dress is exactly the same as the perfume bottle, this foreshadows that this advert also stereotyping gender that, only women can buy this product. The woman is being objectified as the perfume bottle; the perfume bottle has feminine shape as well as the colour, at the bottom of the perfume we can see that it says: “the new women’s fragrance.” The man’s expression doesn’t tell us much about but it gives us an idea that the perfume is making the woman wanted by the man.this advert is very similar to the previous one because they both stereotypes in gender and patriarchy.

Overall I think that gender stereotyping in adverts will not stop, I also think that by dividing gender and telling the audience which product is for which gender makes their adverts stand out, because they show people thru ways of advertising such as: emotions and reward. I say this because they sow people that if they buy these perfumes they will be more attractive to the opposite gender. On the other hand I also have noticed that the perfumes are from different counties as well; one being from London and the other from Paris.

"Direct line ad" TextualAnalysis

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Establishing  shot close up long shot over the shoulder	These shots were used to zoom in to the main events of the advert showing what happened in the scene with fire burning the house the down. close up to show the characters talking revealing the audience what happened  over the shoulder shots shows when two characters have a conversation with each other
Editing including any SFX	cut  cutting rate  jump cut depth of filled shot	these cuts are used to changed the camera position while the two characters talk and to switch between the background and the scene going to the characters talking to each other
Sound- diegetic, non-diegetic, narration etc.	voiceover music	at the end of the advert there's a 10 seconds music and in between that music the character talks and says about how their insurance is the best and they should choose it
Mise-en-scene: location, costume, props, lighting	different clothes  black light key light old man dressed with a suit	different clothes suggests how the different job in the advert such as:firemen,old man dressed up with the suit suggest he is very famous and an important person black light shows at the start of the advert showing the scene is dark and something is wrong but suddenly the key light pops in showing how the scene is changing and something positive is coming

"This girl can-Phenomenal ad." Textual Analysis

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Over the shoulder Close up  slow motion	Show how girls can do things that man co as well
Editing including any SFX	J cut L cut  Fast cutting rate Match cut
Sound- diegetic, non-diegetic, narration etc.	voiceover  music	African American woman who is talking about how girls can do anything  music is really energetic and positive
Mise-en-scene: location, costume, props, lighting	Different types of sports clothes  Multiple locations Daylight and Night light  Lady with hijab Lady without one leg High key lighting	Girls can do any sports as can men DIfferent location shows that girls can do lots of sports No matter what religion you are you can do anything If you believe in faith you can achieve anything They are all having fun

Kingsmill - "Great white"

1. Messages and values - comforting,family health

• Mythical - family - British

      2. Mise-en-scene

•  Bread 
• Smartphone (context/relationship)
• Egg connotes boyfriend 
• Enhances bread
• Soldier 
• High-key natural light

       3. Social/Cultural context 

• Family 
• Non nuclear 

        4. Camera 

• Close up - bread,characters,egg,bread,phone
• Over the shoulder 

TV Advert Textual Analysis 

Introduction:

The advert I have chosen is direct line Home insurance. This advert is for home owners who do not pay insurance for their homes. The advert shows that a family’s house gets on fire, and firemen shows up and put the fire down. There’s this wealthy old man dresses in a suit sends two children in a car to a hotel, the owner who’s the mum of the children shows up and asks him what the problem was and he says some technical faults. The mum asks him where the children are and he replies saying they are in a safe hotel where he sent them earlier, she’s shocked and saying that she can’t believe it. The man gets on his car and reveals the name of the company saying: “the direct line will get you an emergency hotel within an hour if you choose them as your home insurance.” The lady seems shocked and nods her head the man greets her and leaves.

This advert shows that, for not paying insurance for your house you might get in big trouble and chaos. The techniques being used in adverts are punishment and reward. Punishment starts at the start of the advert because she didn’t pay insurance her house got blown up, she now she doesn’t have anywhere to go, as the advert continues the man tells her that if she does choose them she will get an emergency hotel within an hour from the insurance company until her home is repaired.

The advert started with the “establishing shot”, where they show what’s going on and give the viewers a dramatic start showing that the house is on fire. Then they do a “two shot” where the man from the company talks to the owner of the house, while they are talking the camera changes to “over the shoulder” where the viewers see from the man’s shoulder and in a few seconds it changes to the woman’s shoulder view. After they finishes talking the man gets into his car and the camera does a “close up” shot showing the man in the car talking, and it quickly changes to a “close up” shot again to the woman. This advertise has got no music until the end where the man leaves with the car and they put a background music and the man leaves.

During the whole advert the company does not show any slogan or logos because it is a Native advertising which means it is an advert pretending to be a content. It is like a mini movie, which at the end of it reveals the actual advert. This advert reveals the name of the company and the slogan at the end of the advert with a music on the background, this catches the viewer’s attention.

I think this advert has used a persuasive method being Logos which means is a logical appeal, by putting the house on fire and the man showing up from nowhere emphases that, if you don’t pay insurance of your house the consequences are horrible.

In addition to that they also have used “reward” and “punishment. “These are two ways of advertising; Reward was at the end of the advert when the man said you’ll get an emergency hotel within an hour if you choose his company as your home insurance company. Whereas punishment was at the beginning when we spectators have seen the house get fire and the firemen arrive, and the owner couldn’t do anything or go anywhere because she didn’t choose direct line to pay her insurance.